Skincare, hair + scalp, and body care

A routine built around you.

Tell me what you’d like to improve. I’ll use your goals, preferences, and current routine to guide what I make for you.

Start my consultation Shop individual products

Made to order · Reviewed by Jimmy · Your approved formula in your account

Choose where to start

What would you like to work on?

Pick one area to begin. You can add the others during your consultation, or browse the products on their own.

How it works

From your goals to your routine

01

Tell me what you want to improve

Share your goals, what you use now, and how you like your products to feel.

02

I review your consultation

I use your answers to guide the formula and where it fits in your routine.

03

Know what to use and when

After approval, find your formula and routine in your account. Tell me how the product feels so I can help you refine it.

An example skincare routine

A few steps, morning and evening

Here’s how a routine can fit into your day. Your formulator will help you decide what to use and when.

Morning

Cleanse
Apply your morning serum
Moisturize
Finish with sunscreen

Evening

Cleanse
Apply your personalized evening serum as directed
Moisturize

Start my skincare consultation

Shop individual products

Start with one product

Want to begin with a serum? Explore these starting points, then build a routine around what works for you.

Personalized Skincare Serum

A made-to-order serum shaped around your skin goals and preferences.

$75.00

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Vitamin C Serum · 15%

A morning serum with 15% L-ascorbic acid.

$32.00

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Personalized Body Serum

Made to order around your body care priorities and the finish you prefer.

$38.00

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Meet Jimmy

Your goals lead.
The ingredients follow.

I’m Jimmy. I design and make your personalized formulas, combining formulation chemistry with an understanding of skin and hair. Your goals, individual traits, and preferences guide the work.

I’m ingredient agnostic. We select from established ingredients and the latest advances in ingredient science, choosing each for its purpose and suitability for your formula.

“I’m not trying to be the biggest, just the best.”

Jimmy · Founder & formulator

Ask Jimmy a question

Your personal formulator

The relationship continues after the first formula.

Each client has a personal formulator. Over time, you build a shared history of your goals, preferences, formulas, and experience—so the next conversation starts with understanding.

Contact my formulator My formula account

Personal review & reformulation

Your first serum is the beginning.

If your serum isn’t working toward your cosmetic goals, your formulator will review your experience with you and reformulate it when appropriate.

Tell us how you’re using it, what you’re noticing, and what you would like to improve. Together, we decide the next step.

Request a serum review

Self Care

The ritual around the formula.

Masks, bath rituals, and fragrance for the moments you make your own.

Masks & peels

Focused treatments to complement your daily routine.

Bath rituals

A considered moment to cleanse, soak, and reset.

Home & fragrance

Candles, diffusers, and aromatic oils for your space.

Ask your formulator about Self Care

From the Lab Journal

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Jimmy

A routine built around you.

What would you like to work on?

Skincare

Hair + Scalp

Body Care