About Jimmy

Our Story

At by Jimmy, we don’t believe in mass beauty. We believe in individuality—real, raw, radiant you.

Every skin type, hair texture, concern, and goal is different. So why settle for generic products made for the masses? That’s not how we do things here. We formulate for one person at a time—you. Each product is designed fresh, powered by clinical actives, and handcrafted based on your unique skin or hair profile.

Your Formula. Not a Guess. Not a Trend. Yours.

We're a non-gendered, clean beauty brand rooted in science and fueled by self-expression. Whether you're navigating fine lines, sensitivity, acne, dryness, or just looking for balance—we listen to your skin’s needs, then formulate accordingly.

This is skincare that works because it’s made for you, not for everyone.


What Sets Us Apart

🔬 Individually Formulated

Every product is crafted based on your personal profile—no pre-made batches, no standard blends. It’s a skincare lab experience, wherever you are.

🌱 Clean, Clinical & Ingredient-Driven

We use only what works: potent, research-backed actives in optimal concentrations. No parabens, no sulfates, no filler. Just results.

🧪 Formulated by Jimmy

Founder, formulator, perfectionist. Jimmy leads every creation with obsessive care—merging science and intuition to build formulas that perform.

🐾 Cruelty-Free Always

We never test on animals. (Seriously, who would? Avoid those people.)


Self-Care That Reflects You

We believe in the ritual of self-love. That moment of calm in the chaos. So light the candle. Drop the bath soak. Shake the stress. Sip the martini (dirty, up, extra olives if you’re like Jimmy). Whatever your reset looks like—we’re here for it.


How We Test & Formulate

  • Stability-tested for performance in real-life conditions

  • Dermatologist & ophthalmologist tested for safety

  • Ingredient efficacy tested — every compound earns its place

  • Real-world consumer tested with feedback that shapes each final release


Only What’s Necessary

We don’t do hype. We do results.

Everything we make is stripped of unnecessary additives and packed with the right ingredients at the right strength to deliver real change—hydration, clarity, barrier support, texture refinement, and more. All without irritation or nonsense.


The Future of Beauty Is Personal

Welcome to the new era: individually formulated skincare and haircare that’s as unique as you are. Created fresh. Backed by science. Beautifully simple. Always by Jimmy.

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