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Need help creating your perfect skincare or haircare formula? You're in the right place. My AI is expertly trained on everything we use at by Jimmy — from cutting-edge ingredients to personalized formulation strategies.
Whether you're curious about what goes into our products, how we create amazing skin and hair outcomes, or want something custom made just for you, my AI is ready to help. Start the chat and let’s create something incredible together.
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Mass products are designed to work “okay” for the largest number of people. Individually formulated skincare and haircare are crafted to work perfectly for you—based on your exact needs, skin type, concerns, and goals. It’s the difference between fast fashion and couture.
That’s exactly why personalization matters. With individually formulated solutions, your regimen adapts with you. Whether you're changing climates, aging, pregnant, or dealing with new stressors—we reformulate to reflect the new you.
Labels like “dry,” “oily,” or “color-treated” are oversimplifications. Your skin and hair are dynamic, influenced by age, climate, hormones, stress, and more. A personalized formula evolves with you, while off-the-shelf options remain static. Your formulator is in touch with you to make sure that each of our formulation is working best for you. If not we will want to re-formulate to give you the best success.
That’s exactly what it’s designed for. Whether it’s hormonal acne, heat-damaged hair, post-inflammatory hyperpigmentation, or aging-related dryness, we build formulas with targeted ingredients and delivery systems to address your exact concern.
Through our expert-designed profile and analysis, we gather insights that go far deeper than surface labels. We use this information to build a formula with the right actives, pH, textures, and delivery systems to match your biology. You will also be assigned a formulator that knows your traits and goals. While we use technology we are human first.
Every formulation is created by a real formulator—not an algorithm. Our approach combines clinical ingredients with artisan precision. Your product is built molecule by molecule, from scratch, for you. We are human first.
Yes. When your formula targets your unique needs, it delivers faster, more visible, and longer-lasting results. Customization minimizes the risk of irritation, product layering conflicts, and wasted time on trial-and-error.
Each product is formulated in real time, but we’ve optimized our lab workflow to ensure fast turnaround—without compromising quality. If you are in store we will formulate your product when you are there. If you order online we typically have your order on the way no later than the next business day. Your solutions are specific to you, it’s not mass produced, it’smade for you.
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