Build Your Hair ID — in 60 Seconds
Answer a few quick questions and I’ll formulate a custom shampoo & conditioner for your hair biology.
Step 1
Answer
Tell us about your hair & goals.
Step 2
Formulate
I compound shampoo & conditioner for your biology.
Step 3
Refine
We adjust until it’s perfect.
Start Hair ID Builder
Takes ~60s • No login required
Made fresh to orderFree reformulationsSulfate- & paraben-free

Individually Formulated Shampoo & Conditioner 16oz each
Custom Shampoo (16.9 fl oz / 500 mL)
Clean, clinical, and built for your hair—type, scalp, and goals.
- Personalized formula mixed to order
- Science-driven actives • color-safe • pH balanced
- Sulfate-free • silicone-free • cruelty-free
Ingredients & how it works
Actives vary by your goals (e.g., peptides, niacinamide, hemisqualane, hydrolyzed proteins, plant bioferments).
- Choose hair goals (up to 2), hair type, scalp focus, and one signature scent
- We formulate your custom Hair Care in our lab
- Fresh-Formulated bottle with your name and Formula Code
Use: Lather at scalp, massage 60–90s, rinse. Repeat if needed.
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Individually Formulated Shampoo & Conditioner 16oz each
Sale price$40.00
